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PM reviews preparations for launch of Mission Swachh Bharat

The Prime Minister, Shri Narendra Modi today said that Mission Swachh Bharat should become agenda of entire country, in the form of a mass movement to be launched on October 2nd, with aim of creating a clean India by 2019.


The Prime Minister was chairing a high-level meeting to review preparations for the launch of Mission Swachh Bharat.

Shri Narendra Modi said the activities on October 2nd should not be limited to the Prime Minister’s functions in the national capital. Activities related to cleanliness should be undertaken in each and every village across the country, he said, highlighting the need for working together with State Governments to make this Mission a success. Gandhiji should be our inspiration for Swachh Bharat, he added.

The Prime Minister highlighted the need for creating a legal architecture that would institutionalize Mission Swachh Bharat at all levels, upto the village level. He asked the Ministry of Rural Development to explore the possibility of incentivizing best performing villages. He also called for standards of cleanliness to be established for Government offices.

The Prime Minister underlined the importance of creating specific roles for various public representatives, including MPs, MLAs, Sarpanches etc.

Various Union Ministries, including the Ministries of Urban Development, Rural Development, Human Resource Development and Information & Broadcasting, presented their concepts on the Mission. Towns along river bank of the Ganga and its tributaries will be accorded top priority in Mission Swachh Bharat.